{
  "slug": "backblaze-b2",
  "name": "Backblaze B2",
  "description": "Backblaze B2 is an enterprise-grade, S3-compatible cloud object storage service. It provides developers and businesses with high-availability data storage at a significantly lower cost than traditional providers by utilizing proprietary hardware designs.",
  "url": "https://optimly.ai/brand/backblaze-b2",
  "logoUrl": "",
  "baiScore": 76,
  "archetype": "Challenger",
  "category": "Cloud Infrastructure",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "amazon-s3-aws",
      "name": "Amazon S3 Aws"
    },
    {
      "slug": "azure-blob-storage",
      "name": "Azure Blob Storage"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "cloud-object-storage",
      "name": "Cloud Object Storage"
    },
    {
      "slug": "cloud-storage-hosting-s3gcs",
      "name": "Cloud Storage Hosting S3gcs"
    },
    {
      "slug": "cloud-storage-buckets",
      "name": "Cloud Storage Buckets"
    },
    {
      "slug": "amazon-s3-simple-storage-service",
      "name": "Amazon S3 Simple Storage Service"
    },
    {
      "slug": "amazon-s3",
      "name": "Amazon S3"
    },
    {
      "slug": "aws-amazon-s3",
      "name": "Aws Amazon S3"
    },
    {
      "slug": "direct-object-storage-s3blob",
      "name": "Direct Object Storage S3blob"
    },
    {
      "slug": "direct-cloud-storage",
      "name": "Direct Cloud Storage"
    }
  ],
  "aiAlternatives": [
    {
      "slug": "consumer-cloud-storage",
      "name": "Consumer Cloud Storage"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T16:09:31.628+00:00",
  "verifiedVitals": {
    "website": "backblaze.com/b2",
    "founded": "2007 (B2 launched 2015)",
    "headquarters": "San Mateo, California",
    "pricing_model": "Usage-based",
    "core_products": "B2 Cloud Storage (Object Storage), Cloud Replication, S3-Compatible API",
    "key_differentiator": "Provides S3-compatible storage at roughly 20% of the cost of AWS with a simplified 'no-gotcha' pricing model.",
    "target_markets": "IT Professionals, Developers, Media & Entertainment, MSPs",
    "employee_count": "200-500",
    "funding_stage": "Public (NASDAQ: BLZE)",
    "subcategory": "Object Storage"
  },
  "timestamp": 1775976802856
}