{
  "slug": "backblaze",
  "name": "Backblaze",
  "description": "Backblaze is a specialized cloud storage provider that offers two primary services: an automated, unlimited personal backup solution and B2 Cloud Storage, an enterprise-grade, S3-compatible object storage platform. The company is widely recognized in the technology industry for its transparency, particularly through its widely cited reports on hard drive reliability across its global data centers.",
  "url": "https://optimly.ai/brand/backblaze",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Cloud Storage and Data Backup",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "amazon-s3-aws",
      "name": "Amazon S3 Aws"
    },
    {
      "slug": "carbonite-opentext",
      "name": "Carbonite Opentext"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "cloud-storage-backups",
      "name": "Cloud Storage Backups"
    },
    {
      "slug": "carbonite",
      "name": "Carbonite"
    },
    {
      "slug": "consumer-grade-recordingstorage",
      "name": "Consumer Grade Recordingstorage"
    },
    {
      "slug": "direct-cloud-storage-hosting",
      "name": "Direct Cloud Storage Hosting"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T16:09:10.665+00:00",
  "verifiedVitals": {
    "website": "backblaze.com",
    "founded": "2007",
    "headquarters": "San Mateo, California",
    "pricing_model": "Subscription and Usage-based",
    "core_products": "Personal Cloud Backup, Business Cloud Backup, B2 Object Storage",
    "key_differentiator": "Market-leading transparency via 'Drive Stats' combined with a radically simple flat-rate personal backup model and low-cost S3-compatible storage.",
    "target_markets": "Individual consumers, SMBs, software developers, and IT administrators.",
    "employee_count": "300-500",
    "funding_stage": "Public (NASDAQ: BLZE)",
    "subcategory": "Object Storage / Disaster Recovery"
  },
  "timestamp": 1775976718566
}