{
  "slug": "baffle-inc",
  "name": "Baffle, Inc.",
  "description": "Baffle provides auditable protection for unstructured and structured data throughout the GenAI pipeline. It delivers an enterprise-class security platform that protects data for GenAI, analytics, and databases by offering masking, tokenization, and encryption with role-based access control for individual data values, regardless of where the data is stored or used.",
  "url": "https://optimly.ai/brand/baffle-inc",
  "websiteUrl": "https://baffle.io/",
  "logoUrl": "https://logo.clearbit.com/baffle.io",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "AI Data Governance Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-03T05:23:53.953Z",
  "verifiedVitals": {
    "website": "https://baffle.io",
    "category": "Data Security",
    "what_it_does": "Baffle, Inc. provides an enterprise-class security platform that protects unstructured and structured data throughout the GenAI pipeline. It offers auditable protection, masking, tokenization, and encryption with role-based access control for individual data values, supporting GenAI use cases with minimal impact on performance and functionality.",
    "primary_audience": "Leading companies and enterprises, particularly in industries such as financial services, healthcare, financial crime management, fraud detection, manufacturing, and telecommunications, that need to protect sensitive data and achieve compliance.",
    "core_product": "An enterprise-class security platform and no-code data protection service that provides masking, tokenization, and encryption with role-based access control, including features like Real Queryable Encryption and Bring Your Own Key (BYOK)."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789865889011
}