{"name":"Baja Discovery","domain":"bajadiscovery.com","url":"https://optimly.ai/brand/baja-discovery","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Baja Discovery provides small-group, educational ecotourism tours in Baja California, specializing in gray-whale watching at San Ignacio Lagoon.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"description","label":"Description","shape":"text","content":"Baja Discovery offers comfortable, easy-going, and educational tours led by naturalist guides. Its signature experience is a five-day, four-night gray-whale-watching trip based at a camp in San Ignacio Lagoon, with additional natural history tours, treks, birding, botany, and Sea of Cortez experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide memorable, educational Baja adventures while protecting the gray-whale sanctuary and surrounding ecosystems, supporting local communities, and promoting responsible ecotourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Angie Mulder is the Owner / Operator. Baja Discovery was founded by Karen Ivey in 1991; Angie continued the business and Karen's legacy after her passing in 2012.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bajadiscovery.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, personal, educational, adventurous, and conservation-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1991","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Baja Discovery makes it easier for travelers to experience Baja California's whales, wildlife, landscapes, and local culture through guided, comfortable, small-group tours with logistics, transportation, accommodations, meals, and naturalist education arranged.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Gray-whale watching in San Ignacio Lagoon\nNaturalist-led ecotourism and wildlife education\nSmall-group guided tours\nNatural history tours and treks\nBirding and botany trips led by professional biologists and botanists\nCave-painting, desert, beach, mountain, island, and Sea of Cortez excursions\nWhale camp accommodations, meals, transportation, and boating logistics\nResponsible travel and local-community partnerships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Five-day, four-night San Ignacio Lagoon gray-whale-watching trips\nNatural history tours and treks\nBirding and botany special-interest trips\nSea of Cortez wildlife and island programs\nCave-painting and desert exploration trips","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"2027 whale-watching trips are $4,650 per person for double occupancy, or $4,560 per person when paid by cash or check. Single-tent accommodation adds $200. A $500-per-person deposit reserves a spot. Pricing includes ground and charter air transportation, boating transfers, six whale-watching trips, camp accommodations, meals and beverages including alcohol, Mexican fees, taxes, and permits. San Diego hotel, travel insurance, and staff tips are not included.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Ecotourism, adventure travel, wildlife tourism, and educational travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers and small groups seeking guided whale-watching, wildlife, natural history, and responsible-travel experiences in Baja California.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers interested in small-group, educational, comfortable, and conservation-minded Baja adventures, particularly gray-whale watching at San Ignacio Lagoon.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching gray whales in their winter mating and calving grounds\nExploring Baja California's deserts, beaches, mountains, islands, and bays\nObserving dolphins, whale sharks, sea lions, and birds\nVisiting cave paintings in the Sierra de San Francisco\nTaking birding or botany-focused educational trips\nExperiencing guided ecotourism while supporting local communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Close-up gray-whale encounters and wildlife observation\nEducational understanding of Baja ecosystems and conservation issues\nA fully organized whale-watching adventure with transportation, accommodations, meals, and activities\nComfortable lodging and guided access to remote Baja locations\nMeaningful experiences with local communities and naturalist guides\nMemorable, life-changing travel experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bajadiscovery.com","updated_at":"2026-11-06T22:30:30.163387+00:00"}]}],"last_refreshed_at":"2026-11-06T22:30:30.184197+00:00","last_changed_at":"2026-11-06T22:30:30.191370+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=71430bac-631b-4910-8c6c-00b557633101"}