{
  "slug": "balsacircle",
  "name": "balsacircle",
  "description": "Balsacircle is an online retailer offering a wide range of party and event supplies, including centerpieces, disposable tableware, cake decorations, table linens, and various decor items for weddings, parties, and special occasions.",
  "url": "https://optimly.ai/brand/balsacircle",
  "websiteUrl": "https://balsacircle.com/",
  "logoUrl": "https://logo.clearbit.com/balsacircle.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Event and Party Supplies Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T18:47:48.198Z",
  "verifiedVitals": {
    "website": "https://balsacircle.com",
    "category": "Party Supplies & Event Decor",
    "what_it_does": "Balsacircle sells decorations and supplies for events, parties, weddings, and home decor online.",
    "primary_audience": "Individuals and businesses planning or hosting events, parties, weddings, or seeking home decor items.",
    "core_product": "Decorations and supplies for events, parties, and home decor, including tableware, linens, centerpieces, and backdrop stands.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products are sold individually with listed prices. The company offers free standard shipping for orders over $49+ and discounts with coupons."
    },
    "parent_ownership": "Balsa Circle, LLC"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789803895921
}