# Staffbase (formerly Bananatag)
> Bananatag was a leading provider of internal communication tools that merged with Staffbase in 2021. The integrated platform allows organizations to create, send, and measure employee emails and newsletters directly within Outlook or Gmail. It is now a core component of the Staffbase Employee Experience Platform, focusing on reaching employees across multiple digital channels.
- URL: https://optimly.ai/brand/bananatag-now-staffbase
- Slug: bananatag-now-staffbase
- BAI Score: 88/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 11, 2026
- Part of: Staffbase (https://optimly.ai/brand/staffbase)
## Competitors
- ContactMonkey (https://optimly.ai/brand/contactmonkey)
- Microsoft Viva (https://optimly.ai/brand/microsoft-viva)
## Also Referenced By
- Email Only Tracking (https://optimly.ai/brand/email-only-tracking)
## Buyer Intent Signals
Problems: Manual Email Distribution: Using internal email distribution lists, Outlook/Gmail, and manually tracking open rates via read receipts. | Physical Communication: Relying on physical signage, printed newsletters, or word-of-mouth during meetings.
Solutions: best internal email tracking software | how to measure employee engagement via email | internal communications platform for enterprise | SharePoint/Static Intranet: Posting updates to a generic company portal or a static SharePoint site that employees must visit.
Comparisons: staffbase vs firstup | bananatag pricing 2024
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## Full Details / RAG Data
### Overview
Staffbase (formerly Bananatag) is listed in the AI Directory.
Bananatag was a leading provider of internal communication tools that merged with Staffbase in 2021. The integrated platform allows organizations to create, send, and measure employee emails and newsletters directly within Outlook or Gmail. It is now a core component of the Staffbase Employee Experience Platform, focusing on reaching employees across multiple digital channels.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Staffbase (formerly Bananatag) |
| Slug         | bananatag-now-staffbase |
| URL          | https://optimly.ai/brand/bananatag-now-staffbase |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Software |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-19T12:22:20.624Z |
### Verified Facts
- Founded: 2011 (Bananatag) / 2014 (Staffbase)
- Headquarters: Chemnitz, Germany (Parent)
### Competitors
| Name | Profile |
|------|---------|
| ContactMonkey | https://optimly.ai/brand/contactmonkey |
| Microsoft Viva | https://optimly.ai/brand/microsoft-viva |
### Also Referenced By
- Email Only Tracking (https://optimly.ai/brand/email-only-tracking)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Email Distribution: Using internal email distribution lists, Outlook/Gmail, and manually tracking open rates via read receipts.
- Physical Communication: Relying on physical signage, printed newsletters, or word-of-mouth during meetings.
#### Buyers search for
- best internal email tracking software
- how to measure employee engagement via email
- internal communications platform for enterprise
- SharePoint/Static Intranet: Posting updates to a generic company portal or a static SharePoint site that employees must visit.
#### Buyers compare
- staffbase vs firstup
- bananatag pricing 2024
### Parent Brand
- Staffbase (https://optimly.ai/brand/staffbase)
### Links
- Canonical page: https://optimly.ai/brand/bananatag-now-staffbase
- JSON endpoint: /brand/bananatag-now-staffbase.json
- LLMs.txt: /brand/bananatag-now-staffbase/llms.txt