{"name":"Banco Macro","domain":"macro.com.ar","url":"https://optimly.ai/brand/banco-macro","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Banco privado de capitales nacionales de Argentina que ofrece soluciones financieras para individuos, empresas y productores agropecuarios.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"description","label":"Description","shape":"text","content":"Banco Macro es un banco nacional de capitales privados con una amplia red de sucursales en Argentina. Ofrece cuentas, tarjetas, préstamos, inversiones, seguros, servicios digitales y soluciones para empresas, comercios, pymes e industrias agropecuarias.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Estar presente en cada rincón del país, acercando soluciones financieras para individuos y empresas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://macro.com.ar","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Cercano, accesible, práctico y orientado a la acción, con comunicación promocional y foco en soluciones digitales y atención humana.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1978","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Banco nacional de capitales privados; el sitio lo presenta como una entidad de capitales nacionales y privada.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Facilita la gestión de las finanzas personales y empresariales mediante cuentas, pagos, cobros, financiación, inversiones, comercio exterior y canales digitales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Banca personal\nCuentas de ahorro y cuentas corrientes\nTarjetas de débito y crédito\nPréstamos y financiación\nInversiones\nSeguros\nBanca digital y App Macro\nBeneficios y recompensas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cuenta de ahorro\nCaja de ahorro en dólares\nCuenta Empresa\nTarjetas de crédito Visa Macro\nTarjetas de débito\nPréstamos personales\nRedAgro\nBanca Internet Empresas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"El sitio menciona productos y promociones sin costo o bonificados en casos específicos: caja de ahorro 100% online y gratis, tarjeta gratis durante 12 meses, cuenta Empresa bonificada o gratis durante 12 meses y caja de ahorro en dólares gratis. No informa una estructura general de precios.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Servicios financieros y banca, con cobertura para banca personal, empresas, comercios, pymes, instituciones y sector agropecuario.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuos, jubilados, adolescentes, empresas, pymes, comercios, instituciones, franquicias, consorcios, corporaciones, productores agropecuarios y clientes de comercio exterior.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Personas y organizaciones en Argentina que necesitan servicios bancarios cotidianos, financiación, medios de pago, inversiones o soluciones digitales; especialmente pymes, comercios, empresas y productores agropecuarios.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Abrir y administrar cuentas bancarias online\nCobrar el sueldo\nSolicitar préstamos personales\nObtener y usar tarjetas de crédito\nRealizar pagos, transferencias y recargas\nAcceder a beneficios y recompensas\nGestionar cobros y pagos empresariales\nEmitir, cobrar y endosar cheques electrónicos","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Gestionar las finanzas desde canales digitales y la App Macro\nSolicitar productos y servicios online\nAcceder a financiación para consumo, capital de trabajo o compras agropecuarias\nAhorrar mediante beneficios en supermercados, indumentaria, combustible y turismo\nCentralizar cobros y mantener cuentas empresariales al día\nEmitir, cobrar y endosar cheques de forma online\nFacilitar pagos y cobros de negocios mediante QR y terminales\nRealizar operaciones personales de comercio exterior","source_type":"1p_website","source_label":"Brand's website","source_url":"https://macro.com.ar","updated_at":"2026-11-07T05:34:42.187988+00:00"}]}],"last_refreshed_at":"2026-11-07T05:34:42.195606+00:00","last_changed_at":"2026-11-07T05:34:42.203245+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=214b3133-1391-4f57-8c62-7d37a0a35628"}