# bandai-spirits-hobby-division

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 11, 2026.

> The Hobby Division of Bandai Spirits is dedicated to the planning, development, production, and sale of plastic model products, most notably the iconic Gunpla series. It focuses on delivering high-quality, intricate models for a mature fan base, fostering a creative hobby experience and contributing to sustainable society initiatives.

- Business Profile: https://optimly.ai/brand/bandai-spirits-hobby-division
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://bandaispirits.co.jp/
- Logo: https://logo.clearbit.com/bandaispirits.co.jp
- Slug: bandai-spirits-hobby-division
- Brand Authority Index tier: Emerging
- Category: Collectible Character Model Kits
- Last Analyzed: September 11, 2026