{"name":"Bangkok Airways","domain":"bangkokair.com","url":"https://optimly.ai/brand/bangkok-airways","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bangkok Airways is a regional airline offering domestic and international flights, boutique travel services, and aviation-related experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bangkok Airways Public Co., Ltd. operates domestic and international air travel, with flight bookings, check-in, booking management, frequent-flyer services, boutique airports, travel-agent tools, corporate travel programs, and passenger support services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"“Leading Aviation with Responsibility, Delivering Services with Sustainability.” Its mission focuses on safety, service, staff development, business synergy, and sustainability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bangkokair.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, service-oriented, travel-focused, and aspirational, emphasizing exceptional experiences, convenience, safety, and sustainability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps passengers travel between domestic and international destinations through flight booking, check-in, booking management, travel information, airport services, and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Domestic and international passenger air travel\nOnline flight search and booking\nOnline and multi-channel check-in\nManage-my-booking services\nFlight information and route network management\nFrequent-flyer program through FlyerBonus\nBoutique airport operations\nTravel-agent booking portal and support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Domestic and international flights\nFlyerBonus frequent-flyer program\nBoutique airport services\nOnline booking and check-in\nBangkok Airways mobile application\nCorporate travel program\nTravel-agent online reservation portal\nTravel vouchers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website displays flight deals with example fares starting at THB 1,200 for Krabi, THB 1,500 for Phuket, THB 1,800 for Trat, THB 2,500 for Samui and Luang Prabang, and THB 3,500 for Samui–Singapore. Prices and promotions vary by route and offer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Aviation, air transportation, travel, and tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Air passengers, leisure travelers, business and corporate travelers, travel agents, university students and lecturers, government officers, Thai Chamber of Commerce personnel, and FTI members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking domestic or international flights in Thailand and Asia, particularly passengers interested in regional destinations, boutique airline service, airport experiences, and related travel privileges.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking domestic flights within Thailand\nBooking international regional flights\nChecking in online or through other supported channels\nManaging flight reservations\nFinding route and flight information\nEarning and using frequent-flyer benefits\nAccessing boutique airport and Samui Airport Fast Track services\nCorporate employee and business travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Book and manage flights through digital channels\nSave time through online and multi-channel check-in\nTravel to hand-picked domestic and international destinations\nReceive exceptional passenger service and travel experiences\nAccess airport privileges, lounges, meals, and Fast Track services where offered\nObtain travel vouchers, receipts, refunds, and flight certificates\nAccess special fares and privileges for eligible customer groups","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bangkokair.com","updated_at":"2026-11-07T05:38:00.614347+00:00"}]}],"last_refreshed_at":"2026-11-07T05:38:00.623971+00:00","last_changed_at":"2026-11-07T05:38:00.629795+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=163233a2-c869-4126-af78-ed591b1f627e"}