{"name":"Banistmo","domain":"banistmo.com","url":"https://optimly.ai/brand/banistmo","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Banistmo es un banco que ofrece cuentas, tarjetas, pagos, soluciones digitales, créditos y beneficios financieros para personas y negocios.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"description","label":"Description","shape":"text","content":"Banistmo ofrece productos y servicios bancarios, incluyendo Cuenta Express 100% Digital, tarjetas de crédito, MultiPuntos, pagos, soluciones digitales, créditos para vivienda y atención por canales digitales y presenciales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Ser el banco de sus clientes y del Istmo: “tu banco y somos de este Istmo”.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://banistmo.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Cercano, sencillo, accesible y orientado a facilitar la vida de sus clientes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Facilita la gestión de dinero, pagos, compras, ahorro, crédito y servicios bancarios mediante soluciones digitales, tarjetas, cuentas y canales de atención.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Apertura de cuentas digitales\nGestión de pagos y recargas\nEnvío y recepción de dinero con Yappy\nDivisión de cuentas\nPagos en línea con Click to Pay\nEmisión y recomendación de tarjetas de crédito\nPrograma de puntos y beneficios MultiPuntos\nSoluciones de pagos para personas y negocios","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cuenta Express 100% Digital\nBanistmo App Personas\nTarjetas de crédito Banistmo\nMultiPuntos\nYappy\nClick to Pay\nSoluciones de pagos\nCrédito para vivienda","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Banistmo publica un tarifario de sus productos y tasas; no se muestran precios específicos en el contenido proporcionado.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banca y servicios financieros","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personas y negocios.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Personas que buscan cuentas digitales, tarjetas, pagos, beneficios y créditos; y negocios que necesitan soluciones de pagos.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Abrir una cuenta desde el celular sin ir al banco\nRealizar pagos, recargas y transferencias\nEnviar y recibir dinero con Yappy\nDividir cuentas\nComprar en línea con Click to Pay\nAcumular, canjear o transferir MultiPuntos\nEncontrar una tarjeta de crédito adecuada\nRealizar pagos como persona o negocio","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Gestionar pagos y recargas de forma fácil y rápida\nRealizar compras en línea de forma fácil y segura\nAcceder a servicios bancarios sin filas ni horarios\nObtener puntos, beneficios y experiencias mediante compras\nCanjear puntos por beneficios, efectivo o millas\nEncontrar opciones de crédito para comprar una vivienda","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banistmo.com","updated_at":"2026-11-07T05:25:29.511745+00:00"}]}],"last_refreshed_at":"2026-11-07T05:25:29.517092+00:00","last_changed_at":"2026-11-07T05:25:29.523446+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=559b379c-a2a9-4196-bd43-4079ce873839"}