{"name":"Bank Cler","domain":"cler.ch","url":"https://optimly.ai/brand/bank-cler","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Swiss bank offering banking, savings, investment, mortgage, financial planning and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bank Cler is a Swiss bank focused on financial clarity, offering products and advice for private customers, affluent private customers and real-estate customers. It is a wholly owned subsidiary of Basler Kantonalbank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide financial clarity and make banking transactions as simple and convenient as possible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://cler.ch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Clear, simple, informative and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1927","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"100% subsidiary of Basler Kantonalbank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers manage everyday banking, saving, investing, mortgages, payments, retirement planning and wealth management with clear information and advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Private accounts and cards\nSavings accounts\nMortgage and real-estate advice\nInvestment advisory and wealth management\nSelf-directed investing through Bank Cler Easy-Trading\nFinancial planning\nPayments and payment addresses\nDigital banking through the Zak app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Private accounts\nSavings accounts, including Sparkonto Plus\nMastercard and Visa credit cards\nMortgages\nInvestment solutions\nWealth management mandates\nInvestment advisory packages\nBank Cler Easy-Trading","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Zak is offered free of charge and is available from age 12. Zak Invest trading fees start at CHF 5, with a 50% trading-fee discount available through the Zak Plus pricing model. The Sparkonto Plus preferential rate is 0.70% for the first year, and an investment solution is available from CHF 1.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Private customers, affluent private customers and real-estate customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and households in Switzerland seeking everyday banking, savings, mortgages, investments, financial planning or digital banking; also affluent customers seeking wealth management and real-estate customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing private accounts and payment cards\nSaving for goals such as travel or home ownership\nFinancing property purchases with mortgages\nInvesting independently or with advice\nDelegating wealth management\nUsing a mobile banking app for accounts, payments, savings pots, investments and retirement planning\nManaging investments through Easy-Trading or Zak Invest\nPlanning finances and estates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater financial clarity\nSimpler and more convenient banking\nSupport in making informed financial decisions\nAccess to savings products and preferential interest rates\nMortgage and real-estate guidance\nProfessional or self-directed investment options\nDiversified and potentially sustainable investment portfolios\nMobile control of finances through Zak","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cler.ch","updated_at":"2026-11-07T05:13:30.226924+00:00"}]}],"last_refreshed_at":"2026-11-07T05:13:30.235318+00:00","last_changed_at":"2026-11-07T05:13:30.242988+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=096aa325-9f6d-4a26-a7bc-9c4c272ba78d"}