# Bank Cler

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/bank-cler
- **Dataset:** https://optimly.ai/brand/bank-cler.json
- **Markdown:** https://optimly.ai/brand/bank-cler/llms.txt
- **Official website:** https://cler.ch
- **Slug:** bank-cler
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** Swiss bank offering banking, savings, investment, mortgage, financial planning and digital banking services.
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Description:** Bank Cler is a Swiss bank focused on financial clarity, offering products and advice for private customers, affluent private customers and real-estate customers. It is a wholly owned subsidiary of Basler Kantonalbank.
Source: Brand's website (https://cler.ch) · 2026-11-07

## Identity

- **Mission:** To provide financial clarity and make banking transactions as simple and convenient as possible.
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Website:** https://cler.ch
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Voice & tone:** Clear, simple, informative and approachable.
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Founded:** 1927
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Parent ownership:** 100% subsidiary of Basler Kantonalbank.
Source: Brand's website (https://cler.ch) · 2026-11-07

## Offerings

- **Problem solved:** Helps customers manage everyday banking, saving, investing, mortgages, payments, retirement planning and wealth management with clear information and advice.
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Core capabilities:**
  - Private accounts and cards
  - Savings accounts
  - Mortgage and real-estate advice
  - Investment advisory and wealth management
  - Self-directed investing through Bank Cler Easy-Trading
  - Financial planning
  - Payments and payment addresses
  - Digital banking through the Zak app
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Products / SKUs:**
  - Private accounts
  - Savings accounts, including Sparkonto Plus
  - Mastercard and Visa credit cards
  - Mortgages
  - Investment solutions
  - Wealth management mandates
  - Investment advisory packages
  - Bank Cler Easy-Trading
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Pricing:** Zak is offered free of charge and is available from age 12. Zak Invest trading fees start at CHF 5, with a 50% trading-fee discount available through the Zak Plus pricing model. The Sparkonto Plus preferential rate is 0.70% for the first year, and an investment solution is available from CHF 1.
Source: Brand's website (https://cler.ch) · 2026-11-07

## Audience

- **Target industry:** Banking and financial services
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Customer base:** Private customers, affluent private customers and real-estate customers.
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Ideal customer profile:** Individuals and households in Switzerland seeking everyday banking, savings, mortgages, investments, financial planning or digital banking; also affluent customers seeking wealth management and real-estate customers.
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Use cases:**
  - Managing private accounts and payment cards
  - Saving for goals such as travel or home ownership
  - Financing property purchases with mortgages
  - Investing independently or with advice
  - Delegating wealth management
  - Using a mobile banking app for accounts, payments, savings pots, investments and retirement planning
  - Managing investments through Easy-Trading or Zak Invest
  - Planning finances and estates
Source: Brand's website (https://cler.ch) · 2026-11-07

- **Customer outcomes:**
  - Greater financial clarity
  - Simpler and more convenient banking
  - Support in making informed financial decisions
  - Access to savings products and preferential interest rates
  - Mortgage and real-estate guidance
  - Professional or self-directed investment options
  - Diversified and potentially sustainable investment portfolios
  - Mobile control of finances through Zak
Source: Brand's website (https://cler.ch) · 2026-11-07

Page last updated 2026-11-07.

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