{"name":"Bank of Ayudhya","domain":"krungsri.com","url":"https://optimly.ai/brand/bank-of-ayudhya","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bank of Ayudhya Public Company Limited, known as Krungsri, is a Thai bank providing a full range of banking services to commercial and individual customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bank of Ayudhya Public Company Limited operates under the Krungsri brand and is listed on the Stock Exchange of Thailand. The bank provides banking, lending, deposit, investment, insurance and digital banking services, supported by subsidiaries and regional operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://krungsri.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, accessible and oriented toward making financial life simpler.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"January 27, 1945","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"MUFG Bank, Ltd. held 76.88% of Bank of Ayudhya's total shares as of September 10, 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, businesses and commercial customers manage payments, savings, borrowing, investments and other financial needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail banking\nCommercial banking\nPersonal and business lending\nDeposit services\nCredit cards and consumer finance\nHome and auto finance\nMutual funds and investment services\nDigital banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal loans\nHome loans\nAuto loans and leasing\nCredit cards\nDeposits and fixed deposits\nMutual funds\nDigital banking through the krungsri app\nLINE Krungsri Simple","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Commercial customers, individual customers, SME customers, wealth customers, payroll customers, students and young professionals, and families.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals, businesses, commercial customers and SMEs seeking banking, lending, deposit, investment or digital financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Personal borrowing and debt consolidation\nHome financing and home-for-cash lending\nAuto financing and vehicle title loans\nDeposits and savings\nCredit card and consumer finance\nMutual fund investing and tax-saving investments\nDigital account and payment management\nSME and commercial financing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a full range of banking services\nFinancing for personal, home, auto, SME and commercial needs\nDebt management and improved liquidity\nAccess to savings, investment and mutual fund products\nSimplified digital banking and account notifications\nFinancial support and repayment relief during qualifying hardship events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://krungsri.com","updated_at":"2026-11-07T05:19:54.716623+00:00"}]}],"last_refreshed_at":"2026-11-07T05:19:54.723774+00:00","last_changed_at":"2026-11-07T05:19:54.729490+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3e716298-8da2-4a3f-91a9-a08078ff57f5"}