{"name":"Bank of Ireland","domain":"bankofireland.com","url":"https://optimly.ai/brand/bank-of-ireland","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bank of Ireland is a financial services group providing retail, corporate and commercial banking, wealth management, life, pensions and investment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bank of Ireland operates in Ireland, the UK and international markets, serving over 4 million customers. Its offerings include personal banking, mortgages, loans, savings, investments, insurance, pensions, business banking and corporate banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support customers, colleagues and society by providing banking and financial services, helping people manage their money, buy homes, protect their finances and help businesses invest and grow.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Myles O’Grady is Group Chief Executive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bankofireland.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Reassuring, supportive, confidence-building, informative and security-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides banking and financial services that help individuals, families, businesses and institutions manage money, borrow, save, invest, insure against risks and plan for their financial futures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail banking\nCorporate and commercial banking\nMortgages and lending\nSavings and deposits\nInvestments and wealth management\nLife insurance and pensions\nHome and travel insurance\nInternational payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Current accounts\nSmart Start Account\nMortgages\nLoans\nSavings\nCredit cards\nHome and travel insurance\nLife insurance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Over 4 million customers across Ireland, the UK and international markets, including personal customers, small and medium-sized businesses, large businesses, institutions, farmers and agri-businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking everyday banking, mortgages, borrowing, savings, investments, insurance or pensions; small and medium-sized businesses; large businesses and institutions; and farmers and agri-businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday personal finances\nOpening and using current accounts\nBuying or refinancing a home\nBorrowing through personal, business or agricultural loans\nSaving and managing deposits\nUsing credit cards and digital banking\nMaking international payments\nPlanning for retirement through pensions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater financial confidence and control\nAccess to banking and borrowing products\nSupport with home buying and homebuilding\nPersonalised spending insights and financial wellbeing guidance\nProtection from fraud and scams\nAbility to save, invest and plan for long-term financial needs\nSupport for businesses and farmers to invest, grow and manage cash flow\nImproved access to digital banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofireland.com","updated_at":"2026-11-08T03:03:37.749654+00:00"}]}],"last_refreshed_at":"2026-11-08T03:03:37.757433+00:00","last_changed_at":"2026-11-08T03:03:37.766554+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=aab11d1a-02de-4457-932a-52f681c03083"}