{"name":"Bank of Jordan","domain":"bankofjordan.com","url":"https://optimly.ai/brand/bank-of-jordan","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bank of Jordan is a Jordanian bank offering personal and business banking products, loans, cards, accounts, and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bank of Jordan provides personal and business banking services, including accounts, payment cards, personal, housing, and auto loans, overdrafts, digital banking, branches, and customer support. The bank also conducts corporate social responsibility initiatives through partnerships with charities and civil society organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide banking solutions that meet customers’ needs while supporting society through social responsibility initiatives, strategic partnerships, and contributions to education, empowerment, the environment, sports, medical activities, and civil society.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bankofjordan.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, promotional, accessible, and socially responsible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage everyday banking, payments, borrowing, accounts, and digital financial services, while supporting broader community needs through social responsibility programs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nDeposit and savings accounts\nCredit and payment cards\nPersonal loans\nHousing and mortgage loans\nAuto loans\nSalary overdrafts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"BOJ Mobile digital banking app\nBank accounts\nCards, including World Mastercard\nPersonal loans\nHousing loans\nAuto loans\nSalary overdrafts\nSanabel children’s savings account","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website publishes indicative retail rates and fees, including personal loans from 9.08%, housing loans from 7.15%, floating auto loans from 8.4%, fixed auto loans from 4.62%, salary overdrafts at 16.50%, and credit-card interest at 1.5%. Terms and conditions apply, and rates are stated to be for guidance and individual loans.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal and business banking customers, including individuals seeking accounts, cards, loans, overdrafts, digital banking, and children’s savings products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses in Jordan seeking everyday banking, payment cards, savings and deposit accounts, personal or business banking access, consumer lending, and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal bank accounts\nMaking payments with bank cards\nApplying for personal, housing, or auto loans\nFinancing a home or vehicle\nUsing mobile and digital banking\nManaging salary overdrafts\nSaving for children through the Sanabel account\nFinding branches and contacting the bank","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Faster and easier everyday banking transactions\nAccess to digital banking through BOJ Mobile\nFinancing for homes, vehicles, and personal needs\nAccess to payment-card benefits and smart payment methods\nSavings options for children\nConvenient access to branches, loan calculators, and IBAN tools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankofjordan.com","updated_at":"2026-11-08T02:47:51.935955+00:00"}]}],"last_refreshed_at":"2026-11-08T02:47:51.943677+00:00","last_changed_at":"2026-11-08T02:47:51.949918+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=455b7636-deef-4ecd-a53e-d04f35ef68bc"}