{"name":"Bank of Queensland","domain":"boq.com.au","url":"https://optimly.ai/brand/bank-of-queensland","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bank of Queensland (BOQ) is an Australian regional bank offering personal and business banking products and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bank of Queensland provides banking and financial services through branches, mobile bankers and digital channels. Its offerings include transaction and savings accounts, term deposits, home loans, credit cards, insurance, business banking, loans and finance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To build long-term customer relationships based on mutual respect and understanding, while providing simple, easy-to-understand banking products that support customers’ financial needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Executive leadership includes Rod Finch (Managing Director & Chief Executive Officer), Racheal Kellaway (Chief Financial Officer), Craig Ryman (Chief Information and Operations Officer), Greg Boyle (Group Executive, Retail Banking), Alexandra Taylor (Chief People Officer) and Keith Strachan (Group Executive, Business Bank). Andrew Fraser is Chair and Non-Executive Independent Director.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://boq.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Relationship-focused, supportive, straightforward and customer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1874, established as The Brisbane Permanent Benefit Building and Investment Society.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"BOQ states that it is among the few Australian regional banks not owned by one of the big banks. It operates the BOQ Group, which includes Virgin Money Australia, ME Bank, BOQ Specialist and BOQ Finance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage their money and access banking services, including everyday banking, savings, home finance, credit, insurance and business finance, through branch and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nTransaction and savings accounts\nTerm deposits\nHome loans\nCredit cards and rewards\nInsurance\nBusiness loans and finance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"BOQ Everyday Transaction Account\nSavings accounts\nFuture Saver Account\nTerm deposits\nHome loans\nCredit cards\nQ Rewards\nHome and Contents Insurance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"No general pricing structure is stated. Product-specific interest rates and fees apply; the site advertises no monthly fees for the BOQ Everyday Transaction Account and a Future Saver rate of up to 6.00% p.a. for eligible customers under stated conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and businesses in Australia, including niche professional segments served through BOQ Group businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian personal banking customers seeking everyday accounts, savings, home loans, credit cards, insurance or digital banking, and businesses seeking accounts, loans, finance or specialist banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday transactions\nSaving money and earning interest\nOpening and managing bank accounts digitally\nBuying or refinancing a home\nUsing credit cards and rewards\nInsuring homes, contents, landlords’ properties and cars\nManaging business banking\nAccessing business loans, asset finance and structured finance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to banking through branches, mobile bankers and digital channels\nAbility to manage accounts, save, budget and bank securely through myBOQ\nAccess to personal and business lending and finance products\nSupport during financial hardship and suspected fraud or scams\nBanking products presented in simple, easy-to-understand language","source_type":"1p_website","source_label":"Brand's website","source_url":"https://boq.com.au","updated_at":"2026-11-08T03:01:47.459113+00:00"}]}],"last_refreshed_at":"2026-11-08T03:01:47.468980+00:00","last_changed_at":"2026-11-08T03:01:47.477387+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c8669f4f-3e51-4e76-891d-304fbff80d6d"}