{"name":"Bank of the Philippine Islands","domain":"bpi.com.ph","url":"https://optimly.ai/brand/bank-of-the-philippine-islands","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bank of the Philippine Islands (BPI) is a Philippine universal bank offering personal, wealth, SME, and institutional banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"description","label":"Description","shape":"text","content":"BPI describes itself as the first bank in Southeast Asia and a leading provider of financial services in the Philippines. Founded in 1851, it offers banking, investments, cards, insurance, loans, wealth management, and business financial solutions, with a focus on trust, innovation, responsible banking, and sustainable progress.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Nurturing futures, nurturing Filipinos.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bpi.com.ph","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Progress-oriented, inclusive, supportive, and focused on trust, responsible banking, and sustainable growth.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1851","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families, businesses, and institutions manage banking and financial needs, build wealth, access financing, protect assets, and pursue financial and business goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nWealth management\nSME banking\nInstitutional banking\nDeposits and banking services\nInvestments and wealth solutions\nCards\nInsurance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal banking accounts and services\nInvestment products and services\nCredit cards\nInsurance\nPersonal loans\nWealth management solutions\nSME loans\nSME cashflow management solutions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Filipino individuals and families, wealth management clients, local SMEs, corporations, institutions, and other business customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking everyday banking, investments, cards, insurance, or loans; affluent and wealth management clients; local SMEs; and corporations or institutions requiring cashflow, transaction, financing, investment, employee care, or asset protection services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday personal banking\nBuilding and managing wealth\nPlanning for the future\nApplying for personal or SME loans\nManaging business cashflow\nProcessing business transactions\nFinancing business activities\nProviding employee care and benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater ability to do more and achieve more across different life journeys\nSupport for financial growth and long-term financial goals\nAccess to banking and financing solutions for businesses\nImproved cashflow and transaction management\nSupport for economic progress and nation-building\nAccess to inclusive financial solutions for underserved segments\nSupport for sustainable business and environmental initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bpi.com.ph","updated_at":"2026-11-07T20:49:14.309263+00:00"}]}],"last_refreshed_at":"2026-11-07T20:49:14.318155+00:00","last_changed_at":"2026-11-07T20:49:14.326072+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0b668bd0-cb46-4a29-9aa1-1333abaaee1f"}