{"name":"Banka Citadele","domain":"citadele.lv","url":"https://optimly.ai/brand/banka-citadele","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Banka Citadele is a financial services provider offering personal and business banking products through digital channels and branches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"description","label":"Description","shape":"text","content":"Citadele provides banking and financial services for individuals and businesses, including accounts, payment cards, loans, savings, insurance, investments, business banking, payment terminals and digital banking tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide modern financial services to Baltic individuals and businesses while supporting customers and their businesses and contributing to growth in the Baltic region.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://citadele.lv","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Modern, accessible, helpful and digitally focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage everyday finances, make payments, access funding, save and invest, protect themselves through insurance, and operate their banking remotely.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nRemote account opening and onboarding\nMobile banking and internet banking\nPayment cards and contactless payments\nConsumer, mortgage, auto and business lending\nSavings and pension products\nInsurance products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal accounts\nC lite virtual card\nC smart card\nC supreme card\nC prime card\nC airBaltic card\nC Business card\nC Wealth","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by product and package. The site states that personal card application and postal delivery are free, new eligible businesses can use a business package for up to 12 months free of charge, and business microloans range from EUR 1,000 to EUR 70,000 with a fixed interest rate from 9% annually. Fees and rates are subject to product-specific terms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Baltic individuals, residents and businesses. The site specifically describes services for private individuals and companies registered and operating in the Baltic region.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Baltic citizens and residents, individuals with close ties to the Baltic states, and companies registered in the Baltic states that conduct their main business activities in the region and have transparent beneficial-owner and shareholder structures.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a personal bank account remotely\nOpening a business account remotely\nManaging accounts through mobile and internet banking\nMaking domestic, European and international payments\nUsing payment cards and contactless payment methods\nApplying for consumer, auto or mortgage credit\nFinancing home energy-efficiency improvements\nSaving for short-term needs or retirement","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Join the bank remotely without visiting a branch\nReceive a personal card by post\nManage cards, payments and banking services digitally\nAccess financing for personal, home, vehicle and business needs\nUse savings, pension and investment products to support financial goals\nProtect personal and family finances through insurance\nManage business finances and services in one platform\nAccept card payments from customers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citadele.lv","updated_at":"2026-11-08T02:01:23.936841+00:00"}]}],"last_refreshed_at":"2026-11-08T02:01:23.943207+00:00","last_changed_at":"2026-11-08T02:01:23.950579+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=724e5e79-0f88-4972-b415-4497176f2a75"}