# Bankrate (Red Ventures)
> Bankrate is a long-standing personal finance company that provides comparison tools and editorial content for consumers. Since its acquisition by Red Ventures in 2017, it has integrated with a broader digital platform to optimize financial product recommendations through data and technology. The brand focuses on helping consumers navigate major life purchases including homes, education, and retirement.
- URL: https://optimly.ai/brand/bankrate-red-ventures
- Slug: bankrate-red-ventures
- BAI Score: 92/100
- Archetype: Challenger
- Category: Financial Services
- Last Analyzed: April 11, 2026
## Competitors
- Credit Karma (https://optimly.ai/brand/credit-karma)
- LendingTree (https://optimly.ai/brand/lendingtree)
- NerdWallet (https://optimly.ai/brand/nerdwallet)
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## Full Details / RAG Data
### Overview
Bankrate (Red Ventures) is listed in the AI Directory.
Bankrate is a long-standing personal finance company that provides comparison tools and editorial content for consumers. Since its acquisition by Red Ventures in 2017, it has integrated with a broader digital platform to optimize financial product recommendations through data and technology. The brand focuses on helping consumers navigate major life purchases including homes, education, and retirement.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Bankrate (Red Ventures) |
| Slug         | bankrate-red-ventures |
| URL          | https://optimly.ai/brand/bankrate-red-ventures |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | Financial Services |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T12:01:55.977Z |
### Verified Facts
- Founded: 1976 (Bankrate), 2000 (Red Ventures)
- Headquarters: Fort Mill, South Carolina (Red Ventures Corporate)
### Competitors
| Name | Profile |
|------|---------|
| Credit Karma | https://optimly.ai/brand/credit-karma |
| LendingTree | https://optimly.ai/brand/lendingtree |
| NerdWallet | https://optimly.ai/brand/nerdwallet |
### Links
- Canonical page: https://optimly.ai/brand/bankrate-red-ventures
- JSON endpoint: /brand/bankrate-red-ventures.json
- LLMs.txt: /brand/bankrate-red-ventures/llms.txt