{"name":"BankSA","domain":"banksa.com.au","url":"https://optimly.ai/brand/banksa","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"BankSA is a South Australian bank providing personal banking, lending, insurance, investments and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"description","label":"Description","shape":"text","content":"BankSA has served South Australia since 11 March 1848. It is a division of Westpac Banking Corporation and has South Australia's largest network of branches and ATMs, serving one in four South Australians.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Backing the growth of South Australia and helping South Australia prosper and grow.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://banksa.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-focused, supportive and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"11 March 1848","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"BankSA became a division of Westpac Banking Corporation following Westpac's merger with St.George in 2008.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps South Australians manage everyday banking, save, borrow, buy homes, invest and access financial support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Transaction and savings accounts\nHome lending\nPersonal lending\nCredit cards\nInvestments\nInsurance\nInternet and mobile banking\nBranch and ATM banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Bank accounts\nHome loans\nCredit cards\nPersonal loans\nShares and investments\nHome and landlord insurance\nInternet and mobile banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Fees, charges, credit criteria, eligibility criteria and other terms may apply to products and offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"South Australian consumers, home buyers, first home buyers, investors, farmers and local communities; the bank also publishes information for South Australian businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and households in South Australia seeking everyday banking, home loans, personal loans, savings, investments, insurance or digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening transaction and savings accounts\nBuying a home or arranging a new home loan\nUsing rental history as evidence of genuine savings for a first home loan\nManaging everyday banking through internet or mobile banking\nApplying for personal loans or credit cards\nManaging investments\nArranging home or landlord insurance\nAccessing financial hardship and support services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking services through branches, ATMs and digital channels\nSupport with home buying and lending\nAbility to manage everyday finances and savings\nAccess to financial products including loans, cards, investments and insurance\nAccess to support during financial hardship and other difficult circumstances","source_type":"1p_website","source_label":"Brand's website","source_url":"https://banksa.com.au","updated_at":"2026-11-08T02:02:39.502747+00:00"}]}],"last_refreshed_at":"2026-11-08T02:02:39.512986+00:00","last_changed_at":"2026-11-08T02:02:39.521621+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bd6d619a-fbea-4735-8052-d6b0677f1e31"}