{"name":"BankUnited","domain":"bankunited.com","url":"https://optimly.ai/brand/bankunited","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"BankUnited is a national commercial bank headquartered in Miami Lakes, Florida, providing consumer and commercial banking products and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"description","label":"Description","shape":"text","content":"BankUnited is a leading commercial bank with over $34 billion in assets. It provides relationship-driven service and tailored financial solutions to individuals, families, small businesses, middle-market companies, large corporations and institutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help individuals, families and businesses achieve their financial goals through exceptional relationship-driven service and tailored financial solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Rajinder P. Singh — Chairman, President and Chief Executive Officer; Thomas M. Cornish — Chief Operating Officer; James G. Mackey — Chief Financial Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bankunited.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Relationship-driven, client-centric, professional, supportive, confident and community-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Miami Lakes, Florida, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The website describes BankUnited as an independent depository institution headquartered in Florida.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"BankUnited helps individuals and businesses manage their finances, secure financing, streamline cash flow, protect their accounts and achieve their financial goals through tailored banking solutions and dedicated support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nCommercial banking\nSmall business banking\nCommercial lending and loans\nLines of credit\nSBA lending\nTreasury management and cash-flow solutions\nCommunity association and HOA banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Personal checking accounts\nSavings, money market and certificate of deposit accounts\nCommercial loans and lines of credit\nSBA lending\nTreasury management solutions\nBusiness checking and savings accounts\nHOA banking solutions\nOnline banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises a 12-month certificate of deposit earning 4.30% APY. It also provides consumer and business fee schedules but does not list their details in the scraped content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services, serving consumers, small businesses, middle-market companies, large corporations, institutions and community associations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, small businesses, middle-market companies, large corporations, institutions and community associations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses seeking relationship-driven banking, tailored lending, deposit and treasury management solutions, particularly small businesses, middle-market companies, large corporations, institutions and community associations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal checking, savings, money market and CD accounts\nManaging business deposits and day-to-day finances\nObtaining commercial loans, lines of credit or SBA financing\nStreamlining business payments and collections\nImproving cash-flow visibility and treasury operations\nManaging HOA and community association receivables and payments\nAccessing accounts through online and mobile banking\nProtecting passwords, devices and financial accounts from fraud","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater confidence in managing personal and business finances\nAccess to financing for business growth and goals\nMore efficient payments, collections and cash-flow management\nTailored banking solutions supported by dedicated expertise\nConvenient access to accounts through digital banking tools\nImproved protection against fraud and financial scams","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bankunited.com","updated_at":"2026-11-07T05:21:17.299631+00:00"}]}],"last_refreshed_at":"2026-11-07T05:21:17.305306+00:00","last_changed_at":"2026-11-07T05:21:17.312186+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=fcb3bca9-7e03-4afa-bc70-f7aa20ca652e"}