{"name":"Barilla","domain":"barilla.com","url":"https://optimly.ai/brand/barilla","is_claimed":false,"categories":["packaged-foods-snacks","specialty-gourmet-foods"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Italian family-owned heritage, wide range of pasta and sauce products, focus on quality ingredients (e.g., bronze-cut Al Bronzo, sustainably sourced basil), commitment to fostering togetherness through meals, and offering healthier pasta alternatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barilla.com","updated_at":"2026-10-04T00:06:57.745000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Barilla is an Italian family-owned food company, established in 1877, now an international Group present in more than 100 countries. It is a world leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy, and crispbread in Scandinavia. The Barilla Group is recognized worldwide as a symbol of Italian know-how.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barilla.com","updated_at":"2026-10-04T00:06:57.745000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Variety of pasta types including Classic Blue Box\nAl Bronzo\nGluten Free\nChickpea and Red Lentil\nProtein+\nReady Pasta\nand Whole Grain pasta\nas well as pasta sauces like Premium Sauces and Pesto Sauce.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barilla.com","updated_at":"2026-10-04T00:06:57.745000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail pricing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barilla.com","updated_at":"2026-10-04T00:06:57.745000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Global consumers, home cooks, families, and health-conscious individuals seeking convenient, authentic Italian-inspired meals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barilla.com","updated_at":"2026-10-04T00:06:57.745000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:06:57.745000+00:00","last_changed_at":"2026-10-17T23:41:28.043956+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=99009d4f-f5a0-45fb-985a-c40f5811f476"}