# Barilla

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/barilla
- **Dataset:** https://optimly.ai/brand/barilla.json
- **Markdown:** https://optimly.ai/brand/barilla/llms.txt
- **Official website:** https://barilla.com
- **Slug:** barilla
- **Categories:** packaged-foods-snacks, specialty-gourmet-foods

## Overview

- **Tagline:** Italian family-owned heritage, wide range of pasta and sauce products, focus on quality ingredients (e.g., bronze-cut Al Bronzo, sustainably sourced basil), commitment to fostering togetherness through meals, and offering healthier pasta alternatives.
Source: Brand's website (https://barilla.com) · 2026-10-04

- **Description:** Barilla is an Italian family-owned food company, established in 1877, now an international Group present in more than 100 countries. It is a world leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy, and crispbread in Scandinavia. The Barilla Group is recognized worldwide as a symbol of Italian know-how.
Source: Brand's website (https://barilla.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Variety of pasta types including Classic Blue Box
  - Al Bronzo
  - Gluten Free
  - Chickpea and Red Lentil
  - Protein+
  - Ready Pasta
  - and Whole Grain pasta
  - as well as pasta sauces like Premium Sauces and Pesto Sauce.
Source: Brand's website (https://barilla.com) · 2026-10-04

- **Pricing:** Retail pricing
Source: Brand's website (https://barilla.com) · 2026-10-04

## Audience

- **Target industry:** Global consumers, home cooks, families, and health-conscious individuals seeking convenient, authentic Italian-inspired meals.
Source: Brand's website (https://barilla.com) · 2026-10-04

Page last updated 2026-10-17.