{"name":"Barstool Sports","domain":"barstoolsports.com","url":"https://optimly.ai/brand/barstool-sports","is_claimed":false,"categories":["podcasts","publishing-books-news-magazines"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Unfiltered, irreverent, and personality-driven content delivery; strong engagement with a dedicated 'Stoolie' fanbase; a blend of sports, pop culture, and lifestyle topics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barstoolsports.com","updated_at":"2026-10-04T00:02:46.018000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Barstool Sports is a digital media company that produces content covering sports, pop culture, and lifestyle topics. Known for its unfiltered, humorous, and often controversial tone, it delivers a wide range of content including blogs, podcasts, videos, and social media commentary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barstoolsports.com","updated_at":"2026-10-04T00:02:46.018000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Blogs\npodcasts\nvideo series\nsocial media content\nmerchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barstoolsports.com","updated_at":"2026-10-04T00:02:46.018000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Advertising-supported, merchandise sales, sponsored content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barstoolsports.com","updated_at":"2026-10-04T00:02:46.018000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Young adult males, sports enthusiasts, pop culture followers, individuals seeking unfiltered and humorous commentary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://barstoolsports.com","updated_at":"2026-10-04T00:02:46.018000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"ESPN"},{"url":null,"name":"The Ringer"},{"url":null,"name":"Bleacher Report"},{"url":null,"name":"Deadspin"},{"url":null,"name":"Complex Networks"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://barstoolsports.com","updated_at":"2026-10-04T00:02:46.018000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:46.018000+00:00","last_changed_at":"2026-10-17T23:32:57.965771+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=24df4f20-e6ad-407e-a027-99d4c1cadb9c"}