{"name":"Basis Technologies Formerly Centro","domain":"basis.net","url":"https://optimly.ai/brand/basis-technologies-formerly-centro","is_claimed":false,"categories":["ad-tech-ad-networks","marketing-technology"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A single platform that unifies programmatic buying with workflow management across all digital media channels, reducing the need for multiple point solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://basis.net","updated_at":"2026-10-04T00:04:45.369000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Basis Technologies (formerly Centro) is a global provider of enterprise software for the advertising industry. Its flagship platform, Basis, automates critical digital media operations including planning, buying, and reporting across programmatic, search, social, and site-direct channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://basis.net","updated_at":"2026-10-04T00:04:45.369000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Basis Platform (Omnichannel Media Buying & Automation)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://basis.net","updated_at":"2026-10-04T00:04:45.369000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Enterprise/Custom (typically usage-based or percentage of ad spend)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://basis.net","updated_at":"2026-10-04T00:04:45.369000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Advertising Agencies, In-house Marketing Teams, Enterprise Brands","source_type":"1p_website","source_label":"Brand's website","source_url":"https://basis.net","updated_at":"2026-10-04T00:04:45.369000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"The Trade Desk"},{"url":null,"name":"Mediaocean"},{"url":null,"name":"Amobee"},{"url":null,"name":"Adobe Advertising Cloud"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://basis.net","updated_at":"2026-10-04T00:04:45.369000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:04:45.369000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=basis-technologies-formerly-centro"}