# Basis Technologies Formerly Centro

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/basis-technologies-formerly-centro
- **Dataset:** https://optimly.ai/brand/basis-technologies-formerly-centro.json
- **Markdown:** https://optimly.ai/brand/basis-technologies-formerly-centro/llms.txt
- **Official website:** https://basis.net
- **Slug:** basis-technologies-formerly-centro
- **Categories:** ad-tech-ad-networks, marketing-technology

## Overview

- **Tagline:** A single platform that unifies programmatic buying with workflow management across all digital media channels, reducing the need for multiple point solutions.
Source: Brand's website (https://basis.net) · 2026-10-04

- **Description:** Basis Technologies (formerly Centro) is a global provider of enterprise software for the advertising industry. Its flagship platform, Basis, automates critical digital media operations including planning, buying, and reporting across programmatic, search, social, and site-direct channels.
Source: Brand's website (https://basis.net) · 2026-10-04

## Offerings

- **Core capabilities:** Basis Platform (Omnichannel Media Buying & Automation)
Source: Brand's website (https://basis.net) · 2026-10-04

- **Pricing:** Enterprise/Custom (typically usage-based or percentage of ad spend)
Source: Brand's website (https://basis.net) · 2026-10-04

## Audience

- **Target industry:** Advertising Agencies, In-house Marketing Teams, Enterprise Brands
Source: Brand's website (https://basis.net) · 2026-10-04

## Landscape

- **Competitors:**
  - The Trade Desk
  - Mediaocean
  - Amobee
  - Adobe Advertising Cloud
Source: Brand's website (https://basis.net) · 2026-10-04

Page last updated 2026-10-04.