{
  "slug": "baum-und-pferdgarten",
  "name": "baum-und-pferdgarten",
  "description": "Baum und Pferdgarten is a fashion brand offering women's apparel, including dresses, knitwear, skirts, tops, and jackets. Their collections, such as 'Airborne', explore the meeting of structure and softness, precision and personality.",
  "url": "https://optimly.ai/brand/baum-und-pferdgarten",
  "websiteUrl": "https://baumundpferdgarten.com/",
  "logoUrl": "https://logo.clearbit.com/baumundpferdgarten.com",
  "baiScore": 25,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Luxury Apparel",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T23:02:14.568Z",
  "verifiedVitals": {
    "website": "https://baumundpferdgarten.com",
    "category": "fashion apparel",
    "parent_ownership": "The majority owner since 2019 has been the investment company Verdane, headquartered in Oslo, which acquired a 51% majority stake. The founders, Rikke Baumgarten and Helle Hestehave, continue to hold a minority stake.",
    "named_competitors": [
      "Maje",
      "MUNTHE",
      "Rodebjer",
      "SANDRO",
      "Isabel Marant",
      "STAUD",
      "Veronica Beard",
      "Nanushka",
      "ba&sh",
      "Ulla Johnson",
      "BY MALENE BIRGER",
      "ATP Atelier",
      "Holzweiler",
      "By TiMo",
      "Kaibosh",
      "Ganni",
      "FWSS",
      "Moss Copenhagen",
      "S I N C E Oslo",
      "House of Dagmar",
      "Stine Goya",
      "Nué Notes",
      "Lovechild 1979",
      "ALTEWAISAOME",
      "Rotate Birger Christensen",
      "Carcel",
      "Cecilie Bahnsen",
      "Saks Potts"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789842833984
}