{"name":"Baur au Lac","domain":"bauraulac.ch","url":"https://optimly.ai/brand/baur-au-lac","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Baur au Lac is a family-run 5-star luxury hotel in Zurich, located in a private park on the shores of Lake Zurich.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"description","label":"Description","shape":"text","content":"A historic Zurich hotel offering individually designed rooms and suites, dining venues, events, concierge services, fitness and well-being facilities, and a branded shop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide timeless elegance, discreet hospitality, comfort, and personalised care for guests in Zurich.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Family-run and now in its seventh generation of management.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bauraulac.ch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Elegant, welcoming, discreet, refined, and luxurious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1844","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Talstrasse 1, 8001 Zurich, Switzerland","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent family-run hotel; operated by the same family for seven generations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a prestigious, comfortable base in Zurich for leisure, business, dining, celebrations, and bespoke city experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel accommodation in rooms and suites\n24-hour concierge and personalised guest services\nAirport and railway-station limousine and transfer services\nValet and garage services\nTwice-daily housekeeping\nRestaurant, bar, lobby lounge, wine and spirits, and Mediterranean dining\nCorporate and private event hosting\nFitness and well-being facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hotel rooms and suites\nLe Hall\nBaur au Lac Vins\nBaur's Brasserie & Bar\nMarguita restaurant\nBaur's Bar\nChalet au Lac\nFitness and well-being facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Hotel room rates are not stated. Dogs are welcome for CHF 45 per dog per day. Baur au Lac Shop products shown range from CHF 15 to CHF 135.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury hospitality and hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure and business travelers, families, diners, event guests, and guests traveling with dogs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Ultra-luxury travelers seeking a centrally located, family-run 5-star hotel in Zurich with personalised service, fine dining, and bespoke experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Staying in Zurich for leisure\nStaying in Zurich for business\nMulti-generational family stays\nDining and drinks at the hotel venues\nCelebrating corporate or private events\nArranging bespoke Zurich and Lake Zurich experiences\nUsing fitness and well-being facilities\nPurchasing hotel-branded gifts and products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable and discreet stay in central Zurich\nAccess to personalised concierge support and bespoke experiences\nConvenient access to Lake Zurich, Bahnhofstrasse, Bürkliplatz, the Old Town, Tonhalle, and the Opera House\nFlexible family accommodation with connecting rooms and suites\nMemorable dining and celebration experiences\nA welcoming stay for guests traveling with dogs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bauraulac.ch","updated_at":"2026-11-08T02:43:13.066253+00:00"}]}],"last_refreshed_at":"2026-11-08T02:43:13.076172+00:00","last_changed_at":"2026-11-08T02:43:13.084820+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4fe5f372-23d9-4bc0-95a9-51725a1323dc"}