# Bazaarvoice
> Bazaarvoice is a global technology company that provides a platform for brands and retailers to collect, curate, and syndicate User-Generated Content (UGC), including ratings and reviews. The company operates a massive network that allows authentic customer feedback to be shared across a wide ecosystem of retail partners to drive trust and increase purchase conversion.
- URL: https://optimly.ai/brand/bazaarvoice
- Slug: bazaarvoice
- BAI Score: 88/100
- Archetype: Incumbent
- Category: E-commerce Software