{"name":"BBVA Colombia","domain":"bbva.com.co","url":"https://optimly.ai/brand/bbva-colombia","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"BBVA Colombia ofrece productos y servicios bancarios para personas, incluyendo cuentas de ahorro, tarjetas, préstamos, inversiones y banca digital.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"description","label":"Description","shape":"text","content":"Banco que permite a sus clientes ahorrar, transferir, pagar, solicitar préstamos, invertir y administrar su dinero mediante productos y canales digitales como la App BBVA y BBVA Net.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://bbva.com.co","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Cercano, claro, práctico y orientado a facilitar las finanzas personales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Facilita la gestión cotidiana del dinero, el ahorro, los pagos, las transferencias, el acceso a crédito y la inversión.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Cuentas de ahorro\nTransferencias de dinero mediante Bre-B\nPagos y recargas por PSE\nTarjetas de crédito\nPréstamos de consumo y de libranza\nInversiones\nBanca móvil mediante la App BBVA\nBanca en línea mediante BBVA Net","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cuenta Meta\nCuenta Nómina\nCuenta Pensional\nTarjetas de crédito BBVA\nCrédito de libranza\nApp BBVA\nBBVA Net\nBre-B","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"La App BBVA permite consultar saldos, transferir y pagar sin costo desde el celular.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Servicios financieros y banca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personas y clientes individuales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Personas que necesitan productos de ahorro, crédito, pagos, transferencias, inversión y gestión bancaria digital.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Abrir una cuenta y ahorrar para una meta\nEnviar dinero mediante Bre-B usando el cupo disponible de una tarjeta de crédito BBVA\nConsultar saldos, transferir y pagar desde el celular\nGestionar la banca en línea sin filas ni horarios\nSolicitar un crédito de libranza a través de la nómina o pensión\nPagar y recargar por PSE\nEmpezar a invertir\nAprender a ahorrar y planear gastos","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Facilitar el cumplimiento de metas mediante el ahorro y el crédito\nObtener cuotas de crédito con descuento directo de la nómina o pensión\nAcceder a crédito sin necesidad de codeudor en el crédito de libranza\nGestionar el dinero desde el celular\nRealizar operaciones bancarias sin filas ni horarios\nAprender a ahorrar y planear gastos","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.com.co","updated_at":"2026-11-07T05:47:49.331983+00:00"}]}],"last_refreshed_at":"2026-11-07T05:47:49.983090+00:00","last_changed_at":"2026-11-07T05:47:51.447158+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d1b3fa95-c7ed-44ac-b129-27433a6360aa"}