{"name":"BBVA Peru","domain":"bbva.pe","url":"https://optimly.ai/brand/bbva-peru","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"BBVA Peru is a financial services provider offering banking products, loans, accounts, cards, investments, insurance and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"description","label":"Description","shape":"text","content":"BBVA Peru provides financial products and services for individuals, including savings and current accounts, loans, credit cards, investments, insurance, payments and digital banking. It also offers selected solutions for businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To accompany Peruvian families and help customers move forward toward their goals with accessible financial products, tools and digital services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bbva.pe","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, encouraging, accessible and solution-oriented, with an emphasis on simplicity, security and helping people achieve their goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals manage money, save, invest, borrow, make payments, insure assets and handle banking operations through branches and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nSavings and current accounts\nPersonal loans and credit\nCredit and debit cards\nInvestment products and mutual funds\nInsurance products\nDigital banking through mobile and web platforms\nPayments and transfers, including PLIN","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cuenta Digital BBVA\nCuenta Independencia\nCuenta Ganadora\nCuenta Sueldo\nCurrent accounts\nCTS accounts\nDeposits at term\nPersonal loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services in Peru","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Primarily individuals and families in Peru, including savers, borrowers, investors, salary earners and people seeking digital banking services. The site also references solutions for businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Adults residing in Peru who need personal banking, savings, payments, credit, investment, insurance or digital financial services, including customers with limited credit history and people managing personal or family financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Open and manage a savings or current account\nSave money and participate in account-based promotions\nReceive salary and manage payroll banking\nMake payments and transfers with PLIN, mobile banking or Internet banking\nApply for personal financing or an instant digital loan\nConsolidate existing debts\nObtain a salary advance\nBuy a home or finance studies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access banking services online without visiting a branch\nSave and manage money through accounts with digital access\nObtain funds quickly through digital loan applications\nChoose loan amounts, terms and payment options\nMake payments and transfers securely\nInvest according to risk profile and financial goals\nProtect vehicles and travelers with insurance\nReceive support through branches, ATMs and 24-hour customer service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bbva.pe","updated_at":"2026-11-07T05:34:39.551537+00:00"}]}],"last_refreshed_at":"2026-11-07T05:34:39.563186+00:00","last_changed_at":"2026-11-07T05:34:39.574028+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e5eba9b4-b877-49c1-a22f-d8d1ad08eefd"}