# Beauty of Joseon
> Beauty of Joseon is a Korean skincare brand that aims to create healthy skin by focusing on traditional Korean herbal medicine (hanbang) ingredients. Their products are inspired by the skincare routines of women from the Joseon Dynasty, combining traditional wisdom with modern science to address various skin concerns.
- URL: https://optimly.ai/brand/beauty-of-joseon
- Logo: https://logo.clearbit.com/https://beauty-of-joseon.com
- Slug: beauty-of-joseon
- BAI Score: 45/100
- Archetype: Incumbent
- Category: Beauty & Personal Care
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: DIY Herbal Skincare: Creating homemade skincare remedies using traditional herbs, though lacking the stability, scientific formulation, and efficacy of professionally manufactured products. | Bespoke Skincare Consulting: Consulting with dermatologists or specialized estheticians to create a personalized skincare regimen, which can be costly and time-consuming compared to off-the-shelf prod | Ignore Skincare Concerns: Not addressing skincare issues, which leads to worsening skin health over time and misses out on potential benefits from targeted treatments.
Solutions: Beauty of Joseon | Korean hanbang skincare | Joseon Dynasty beauty products | Beauty of Joseon sunscreen | Beauty of Joseon Glow Serum | Western 'Clean Beauty' Brands: Using non-K-beauty brands that focus on natural or 'clean' ingredients, but may lack the specific hanbang philosophy or unique formulations found in Beauty of Joseon.