# Beiersdorf AG
> Beiersdorf AG is a German multinational company that manufactures personal care products and pressure-sensitive adhesives. It is best known for its global skincare brands, including Nivea, Eucerin, and La Prairie, and maintains a significant industrial presence through its subsidiary Tesa SE.
- URL: https://optimly.ai/brand/beiersdorf-ag
- Slug: beiersdorf-ag
- BAI Score: 92/100
- Archetype: Challenger
- Category: Consumer Goods