# Beis
> Beis is a travel and lifestyle brand that designs functional, stylish, and affordable luggage and accessories. Founded by actress Shay Mitchell, the company focuses on bridges the gap between high-end fashion and utility in the travel gear market.
- URL: https://optimly.ai/brand/beis
- Slug: beis
- BAI Score: 72/100
- Archetype: Challenger
- Category: Consumer Goods
- Last Analyzed: April 10, 2026
## Competitors
- Away (https://optimly.ai/brand/away)
- Monos (https://optimly.ai/brand/monos)
## Buyer Intent Signals
Problems: Repurposed Bags: Using existing school backpacks or gym bags for travel. | DYI Organization: Organizing items in standard suitcases using generic zip bags or rubber bands.
Solutions: best weekender bag for women | chic affordable luggage brands | Shay Mitchell travel brand | best hardside luggage for international travel | stylish diaper bags for travel | Discount Retailers: Buying inexpensive, generic luggage from big-box retailers like Walmart or Target.