{"name":"Belfius","domain":"belfius.be","url":"https://optimly.ai/brand/belfius","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Belgian bank-insurance group providing banking, insurance, lending, investment and payment solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"description","label":"Description","shape":"text","content":"Belfius is a Belgian bancassurance group combining a bank, an insurer and other subsidiaries. Its offerings cover individuals, self-employed people, SMEs, corporate customers, public authorities and non-profit organisations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To serve Belgian society through customer-focused banking and insurance while engaging ethically and sustainably in economic and social matters.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://belfius.be","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, accessible, reassuring and inspirational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Place Charles Rogier 11, 1210 Brussels, Belgium.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by the Belgian federal state; not listed on a stock exchange.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers manage payments, savings, investments, borrowing, insurance and everyday banking through digital channels and a commercial branch network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Banking and payments\nSavings and investments\nOnline investing through the ReBel platform\nConsumer and home renovation lending\nLife and non-life insurance\nDigital banking through the Belfius app\nOnline simulations and transactional banking services\nSustainable and socially responsible banking and insurance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Payment accounts and banking packages\nSavings accounts\nPension savings\nInvestment funds, shares and trackers\nReBel online stock-market platform\nCredit cards and prepaid cards\nHome renovation loans\nBelfius Home Credit Protect","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and insurance; financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"3.5 million individuals, self-employed people and SMEs; corporate customers; public authorities; and non-profit organisations. Belfius Insurance also serves individuals, self-employed people, SMEs, the public sector and non-profit organisations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and legal entities resident or headquartered in Belgium, as well as existing Belfius Bank customers; particularly individuals, self-employed people, SMEs, corporate customers, public authorities and non-profit organisations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Making everyday payments and managing payment accounts\nSaving and preparing for retirement\nInvesting in funds, shares and trackers\nManaging investments through the Belfius app and ReBel\nFinancing home renovation and energy improvements\nProtecting homes and family finances with insurance\nManaging accounts, cards, investments, loans and insurance digitally\nAccessing banking support through Hey Belfius","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A single overview of accounts, credit cards, investments, loans and insurance\nEveryday banking available digitally without a card reader\nAccess to online investing in more than 10,000 shares, 1,300 trackers and 100 funds\nProtection tailored to customers' homes, needs and lifestyles\nFinancing for renovation and energy improvements\n24/7 access to a digital conversational assistant","source_type":"1p_website","source_label":"Brand's website","source_url":"https://belfius.be","updated_at":"2026-11-07T05:36:34.288535+00:00"}]}],"last_refreshed_at":"2026-11-07T05:36:34.298929+00:00","last_changed_at":"2026-11-07T05:36:34.311911+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5c2481bd-daa0-4a52-ab2c-1ae43232c73b"}