{"name":"Bell Bank","domain":"bellbanks.com","url":"https://optimly.ai/brand/bell-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Bell Bank is a bank offering personal and business banking, mortgages, insurance, wealth management and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bell Bank provides deposit accounts, checking, savings, CDs, credit cards, mortgages, digital banking, business banking, insurance and wealth management. It emphasizes competitive rates, customer service and access to real people.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide quality customer service and help customers with their banking and financial needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Michael Solberg, President and CEO.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bellbanks.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Service-oriented, approachable and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Bell Insurance Services, LLC is a wholly owned subsidiary of Bell Bank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families and businesses manage everyday banking, save money, finance homes, protect assets and pursue financial goals.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nChecking and savings accounts\nCertificates of deposit and IRAs\nCredit cards\nMortgage lending\nOnline and mobile banking\nFraud and account security guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"America's Best Checking™\nElite Money Market Savings\nCertificates of deposit and IRAs\nPersonal credit cards, including the Zero+ Credit Card\nMortgages\nDigital banking\nBusiness banking\nBell Insurance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises a 3.01% APY Elite Money Market Savings account, a 4.29% APY 7-month CD special and competitive savings rates. The Elite Money Market Savings account requires a $25,000 minimum balance to earn interest, has a $50 minimum opening deposit and a $10 service fee if the minimum balance is not maintained. The advertised CD requires a $500 minimum balance to earn the disclosed APY.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, families and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses seeking checking, savings, lending, digital banking, insurance or wealth management services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking accounts\nSaving money through savings accounts and CDs\nManaging accounts and paying bills online or by mobile app\nObtaining personal credit cards\nBuying or refinancing a home\nManaging business finances\nProtecting family assets with insurance\nPlanning and managing wealth","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to competitive deposit rates\nEveryday banking and bill payment through online and mobile banking\nGuidance through the home-buying process\nAccess to business banking expertise\nInsurance coverage options\nSupport pursuing financial goals\nFraud-prevention guidance and account protection\nFaster access to customer service representatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellbanks.com","updated_at":"2026-11-08T02:07:34.640683+00:00"}]}],"last_refreshed_at":"2026-11-08T02:07:34.648061+00:00","last_changed_at":"2026-11-08T02:07:34.654588+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=dbfcce84-ba9f-484e-bfee-468479869d68"}