{
  "slug": "belliwelli",
  "name": "BelliWelli",
  "description": "BelliWelli is a health-focused snack company specializing in gut-friendly, low-FODMAP snack bars designed for individuals with IBS and digestive sensitivities. Founded by Katie Wilson, the brand is known for its vibrant, 'destigmatizing' marketing and its commitment to making gut health accessible and aesthetically modern.",
  "url": "https://optimly.ai/brand/belliwelli",
  "logoUrl": "https://logo.clearbit.com/belliwelli.com",
  "baiScore": 68,
  "archetype": "Challenger",
  "category": "Food & Beverage",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "fody-foods",
      "name": "Fody Foods"
    },
    {
      "slug": "gomacro",
      "name": "GoMacro"
    },
    {
      "slug": "olipop",
      "name": "Olipop"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T02:41:20.037+00:00",
  "verifiedVitals": {
    "website": "belliwelli.com",
    "founded": "2020",
    "headquarters": "Los Angeles, CA",
    "pricing_model": "Subscription & One-time purchase (E-commerce), Unit price (Retail)",
    "core_products": "Low-FODMAP, gluten-free, dairy-free snack bars.",
    "key_differentiator": "Combines clinically-backed low-FODMAP certification with a bold, modern lifestyle aesthetic that destigmatizes digestive health.",
    "target_markets": "IBS sufferers, health-conscious millennials, gluten-free consumers.",
    "employee_count": "11-50",
    "funding_stage": "Series A",
    "subcategory": "Wellness Snacks"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Food Diary: Using simple spreadsheets or journals to track food triggers and symptoms.",
      "Registered Dietitian/Nutritionist: Working with a specialist to design a custom meal plan, often at a high cost per session.",
      "Symptom Management (OTC): Continuing to eat trigger foods and managing resulting discomfort with over-the-counter medication."
    ],
    "solutionIntents": [
      "best snacks for IBS sufferers",
      "low FODMAP protein bars",
      "gut health snacks for women",
      "bloat-friendly office snacks",
      "Standard Health Food Aisles: Buying standard gluten-free or dairy-free snacks that may still contain high-FODMAP ingredients like honey or garlic powder."
    ],
    "evaluationIntents": [
      "BelliWelli vs Fody Foods"
    ]
  },
  "timestamp": 1777129321839
}