{"name":"BellStores Convenience Stores » BellStores","domain":"bellstores.com","url":"https://optimly.ai/brand/bellstores-convenience-stores-bellstores","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"BellStores is a convenience store and fuel retailer offering food, beverages, restaurant services, rewards, and gift cards.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"description","label":"Description","shape":"text","content":"BellStores operates convenience stores with fuel, fresh food, high-quality restaurant food, coffee, a broad product selection, rewards, and gift cards. The company reports 80 locations, 11,400 products, and 1,400 employees to serve customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"BellStores' primary mission, under parent company Campbell Oil, is to ensure long-term financial success through a talented team in a performance-based environment; promote employee growth; distribute high-quality products and unparalleled services to a broad customer base; build strong business relationships; and strengthen and diversify its business units.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Brian Burrow is the President and CEO of BellStores and stepped into the role in 1997.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bellstores.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-focused, welcoming, community-oriented, service-driven, and employee-centered.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"BellStores, Inc. was formed in 1996, and its first official BellStores location opened in Alliance, Ohio, in 1996. Its parent company, Campbell Oil, was founded in 1939.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Massillon, Ohio","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"BellStores, Inc. is a wholly-owned subsidiary of Campbell Oil.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"BellStores provides convenient access to fuel, everyday products, coffee, fresh food, restaurant food, rewards, and gift cards while serving the needs of families and local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Convenience store retail\nFuel and at-the-pump services\nFresh food and restaurant food service\nCoffee service\nCustomer rewards through the BellStores App and Bell Buddy Rewards\nGift cards through BellBucks\nEmployee career development","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fuel\nEveryday convenience products\nFresh food\nRestaurant food\nCoffee\nBellBucks gift cards\nBell Buddy Rewards and exclusive app offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Convenience retail, fuel retail, and food service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, individual consumers, employees, and customers in the local communities served by BellStores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and families seeking convenient access to fuel, everyday products, coffee, fresh food, and restaurant food in local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying fuel and convenience products\nGetting fresh food, restaurant food, or coffee\nAccessing customer rewards and exclusive offers\nPurchasing BellBucks gift cards\nFinding a nearby convenience store\nSeeking convenience-store employment and career development","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to fuel and everyday products\nAccess to fresh food and high-quality restaurant food\nA safe, family-friendly store experience\nRewards and exclusive offers through BellStores programs\nConvenient gift-giving through BellBucks gift cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bellstores.com","updated_at":"2026-11-08T03:07:04.334818+00:00"}]}],"last_refreshed_at":"2026-11-08T03:07:04.341667+00:00","last_changed_at":"2026-11-08T03:07:04.347649+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c2d9c860-7934-4f2f-9bcb-eebd639fc577"}