# Ben & Jerry's Factory Tour
> The Ben & Jerry's Factory Tour is a public-facing manufacturing facility and guest experience center located in Waterbury, Vermont. It offers guided educational tours of the ice cream production process, a scoop shop, and the famous 'Flavor Graveyard' where retired products are memorialized.
- URL: https://optimly.ai/brand/ben-jerrys-factory-tour
- Slug: ben-jerrys-factory-tour
- BAI Score: 85/100
- Archetype: Challenger
- Category: Tourism & Hospitality
- Last Analyzed: April 14, 2026