{"name":"Bendigo Bank","domain":"bendigobank.com.au","url":"https://optimly.ai/brand/bendigo-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian bank providing personal, business and community-focused banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"description","label":"Description","shape":"text","content":"Bendigo Bank is an Australian bank offering personal and business banking, lending, payments, insurance, investing and financial advice. It combines banking and digital convenience with a focus on helping Australian communities thrive and reinvesting profits into communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help Australian communities thrive and support customers and their communities, including through the transition to net zero emissions by 2050.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://bendigobank.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, community-oriented, inclusive and supportive.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1858","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Operated by Bendigo and Adelaide Bank Limited.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides banking, lending, payments and financial services through digital, phone and in-person channels, while helping customers manage everyday finances, businesses grow, and communities prosper.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nBank accounts and everyday transactions\nHome loans and personal lending\nCredit cards\nInsurance\nInvesting and financial advice\nDigital, mobile, telephone and branch banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Everyday Account\nBank accounts and term deposits\nHome loans\nPersonal loans\nCredit cards\nInsurance\nInvesting and share trading\nFinancial advice","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The Everyday Account has $0 monthly fees. Fees, charges and interest rates vary by product and are subject to change; lending criteria apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Australian personal customers, businesses, farmers and producers, regional communities, and community organisations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking personal banking, lending, payments, insurance, investing or financial advice; Australian businesses and agribusiness customers; and regional communities seeking locally focused banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday banking and transactions\nSaving through bank accounts and term deposits\nBuying or refinancing a home\nAccessing personal or business finance\nManaging credit cards and insurance\nInvesting and share trading\nBanking online, via an app, by phone or at a branch\nProtecting accounts from scams and fraud","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to money through digital, telephone and branch channels\nEveryday banking with no monthly fee on the Everyday Account\n24/7 fraud monitoring and support for safer banking\nAccess to personal, business and agribusiness banking services\nSupport for business planning, management and growth\nAssistance with sustainable assets and climate resilience\nProfits reinvested into Australian communities\nSupport for Australian communities to thrive","source_type":"1p_website","source_label":"Brand's website","source_url":"https://bendigobank.com.au","updated_at":"2026-11-07T20:38:00.914637+00:00"}]}],"last_refreshed_at":"2026-11-07T20:38:00.927411+00:00","last_changed_at":"2026-11-07T20:38:00.938875+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=46287e3c-c756-489c-b224-35e679f41780"}