{
  "slug": "benefiber-healthy-shape",
  "name": "Benefiber Healthy Shape",
  "description": "Benefiber Healthy Shape is a clear, taste-free, 100% natural fiber supplement clinically proven to help users feel fuller longer. Unlike many other fiber supplements, it is made of wheat dextrin and is designed to dissolve completely in foods and beverages without changing texture or taste.",
  "url": "https://optimly.ai/brand/benefiber-healthy-shape",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Health & Wellness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "citrucel",
      "name": "Citrucel"
    },
    {
      "slug": "metamucil",
      "name": "Metamucil"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "phillips-fiber-good-gummies",
      "name": "Phillips' Fiber Good Gummies"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "haleon",
    "name": "Haleon"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T19:29:35.923+00:00",
  "verifiedVitals": {
    "website": "https://www.benefiber.com/products/benefiber-healthy-shape/",
    "founded": "1997 (Original Benefiber brand)",
    "headquarters": "Weybridge, United Kingdom (Haleon HQ)",
    "pricing_model": "One-time purchase (Retail)",
    "core_products": "Wheat dextrin powder fiber supplement",
    "key_differentiator": "It is a completely dissolvable, taste-free fiber clinically proven to help curb cravings by promoting satiety.",
    "target_markets": "Health-conscious adults, individuals seeking weight management assistance, and those needing increased fiber intake without dietary disruption.",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Fiber Supplements & Digestive Health"
  },
  "intentTags": {
    "problemIntents": [
      "Whole Food Diet Labels: Increasing consumption of high-fiber foods such as lentils, beans, and broccoli.",
      "Hydration-only strategy: Consuming large amounts of water to manage hunger without added fiber."
    ],
    "solutionIntents": [
      "best fiber supplement for hunger control",
      "tasteless fiber powder for weight management",
      "fiber supplements that don't bloat",
      "non-thickening fiber for weight loss",
      "Generic Fiber Supplements: Using generic psyllium husk or methylcellulose powders available at pharmacies."
    ],
    "evaluationIntents": [
      "wheat dextrin vs psyllium husk for satiety"
    ]
  },
  "timestamp": 1777085585553
}