# Betterment Everyday
> Betterment Everyday was a sub-brand and product suite launched by Betterment in 2019, designed to provide high-yield cash management and checking services. The branding was later simplified, with the components becoming known as Betterment Cash Reserve and Betterment Checking.
- URL: https://optimly.ai/brand/betterment-everyday
- Slug: betterment-everyday
- BAI Score: 45/100
- Archetype: Phantom
- Category: Fintech