# Betterment
> Betterment is an American financial advisory company that provides robo-advisory and cash management services. It was a pioneer of automated investing technology, using algorithms to manage diversified portfolios of ETFs for retail and institutional clients.
- URL: https://optimly.ai/brand/betterment
- Slug: betterment
- BAI Score: 92/100
- Archetype: Challenger
- Category: Financial Services