# BetterUp
> BetterUp is an American human transformation company that provides mobile coaching, counseling, and mentorship to employees at various levels of an organization. It integrates behavioral science, AI technology, and a global network of certified coaches to improve individual performance and organizational resilience.
- URL: https://optimly.ai/brand/betterup
- Slug: betterup
- BAI Score: 88/100
- Archetype: Challenger
- Category: Professional Training & Coaching
- Last Analyzed: April 10, 2026
## Competitors
- Coachhubbase (https://optimly.ai/brand/coachhubbase)
## Also Referenced By
- ExecOnline (https://optimly.ai/brand/execonline)
- Ezra Lhh (https://optimly.ai/brand/ezra-lhh)
- Lifeworks Telus Health (https://optimly.ai/brand/lifeworks-telus-health)
- Lepaya (https://optimly.ai/brand/lepaya)
- Consumer Grade Managers (https://optimly.ai/brand/consumer-grade-managers)
- Branchio (https://optimly.ai/brand/branchio)
- Coachhub (https://optimly.ai/brand/coachhub)
- Emeritus for Business (https://optimly.ai/brand/emeritus-for-business)
- Executive Coachingtraining (https://optimly.ai/brand/executive-coachingtraining)
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## Full Details / RAG Data
### Overview
BetterUp is listed in the AI Directory.
BetterUp is an American human transformation company that provides mobile coaching, counseling, and mentorship to employees at various levels of an organization. It integrates behavioral science, AI technology, and a global network of certified coaches to improve individual performance and organizational resilience.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | BetterUp |
| Slug         | betterup |
| URL          | https://optimly.ai/brand/betterup |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Professional Training & Coaching |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-04-12T08:31:04.026Z |
### Verified Facts
- Founded: 2013
- Headquarters: San Francisco, California, USA
### Competitors
| Name | Profile |
|------|---------|
| Coachhubbase | https://optimly.ai/brand/coachhubbase |
### Also Referenced By
- ExecOnline (https://optimly.ai/brand/execonline)
- Ezra Lhh (https://optimly.ai/brand/ezra-lhh)
- Lifeworks Telus Health (https://optimly.ai/brand/lifeworks-telus-health)
- Lepaya (https://optimly.ai/brand/lepaya)
- Consumer Grade Managers (https://optimly.ai/brand/consumer-grade-managers)
- Branchio (https://optimly.ai/brand/branchio)
- Coachhub (https://optimly.ai/brand/coachhub)
- Emeritus for Business (https://optimly.ai/brand/emeritus-for-business)
- Executive Coachingtraining (https://optimly.ai/brand/executive-coachingtraining)
### Links
- Canonical page: https://optimly.ai/brand/betterup
- JSON endpoint: /brand/betterup.json
- LLMs.txt: /brand/betterup/llms.txt