{"name":"Between the Lines","domain":"btlbooks.com","url":"https://optimly.ai/brand/between-the-lines","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Between the Lines is a book publisher offering print and ebook titles, bundles, events, and related resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"description","label":"Description","shape":"text","content":"Between the Lines publishes and sells books through its online store, bookstores, and distribution partners in Canada, the United States, and the United Kingdom. Its catalog includes books on labour, social justice, capitalism, reproductive rights, decolonization, and other political and social topics.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://btlbooks.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Activist, accessible, practical, and action-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"401 Richmond Street West, Studio 281, Toronto, Ontario M5V 3A8, Canada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides readers with books and practical resources addressing labour, social justice, political, and social issues.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Book publishing\nPaperback and ebook sales\nBook bundles\nExam and desk copy requests\nSales, distribution, and marketing coordination\nBook events and launches","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Paperback books\nEbooks\nDecolonize That! Bundle\nExam and desk copies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by title and format. Fired Up About Unions is listed at $19.95 for paperback and $18.99 for ebook. The Decolonize That! Bundle offers an 18% savings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Book publishing and distribution","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individual readers, independent bookstores, trade buyers, academic buyers, university and public libraries, and educators requesting exam or desk copies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Readers, bookstores, libraries, educators, and trade or academic buyers seeking books on labour, social justice, politics, and related subjects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchasing paperback and ebook titles\nOrdering books through local independent bookstores\nRequesting exam or desk copies\nBuying curated book bundles\nAttending author book launches and other publishing events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access practical guides and books on labour and social justice topics\nLearn about unions, worker power, and organizing through published resources\nSave 18% when purchasing the Decolonize That! Bundle","source_type":"1p_website","source_label":"Brand's website","source_url":"https://btlbooks.com","updated_at":"2026-11-07T19:20:08.648485+00:00"}]}],"last_refreshed_at":"2026-11-07T19:20:08.661141+00:00","last_changed_at":"2026-11-07T19:20:08.677152+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c80318f2-d863-4ef5-823c-5c77f8714a29"}