{"name":"Beyond Bank","domain":"beyondbank.com.au","url":"https://optimly.ai/brand/beyond-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Beyond Bank is an Australian member-owned bank providing personal, business and community banking, loans, insurance and financial wellbeing services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"description","label":"Description","shape":"text","content":"Beyond Bank is one of Australia's largest member-owned banks. It provides everyday banking, home and personal loans, insurance, business banking and specialist services for community-sector organisations. Beyond Bank is a Certified B Corp, operates 50+ branches across Australia and directs part of its profits to community programs and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide banking for the benefit of its members while creating positive impact in communities and supporting what matters to customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://beyondbank.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Purpose-driven, community-focused, supportive, accessible and member-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"More than 65 years ago","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"100% member-owned; members are the owners and the bank does not answer to external shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, businesses and community organisations manage money, save, borrow, insure what matters and access financial wellbeing support through member-owned banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Everyday banking and savings\nTransaction accounts, savings accounts and term deposits\nVisa debit and credit cards\nHome loans and refinancing\nCar and personal loans\nInsurance, including car, home and contents, landlord, travel, caravan and trailer insurance\nBusiness banking, lending and payment solutions\nCommunity-sector banking and lending","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Purple Transactor Account\nPurple Bonus Saver Account\nCommunity Reward Account\nRetirement Account\nOffset Account\nBU Savings Account\nTerm deposits\nLow Rate Visa Credit Card","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and families, home buyers and refinancers, personal borrowers, businesses, not-for-profits and community organisations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian individuals and families seeking member-owned banking; small and medium-sized businesses needing banking and lending support; and not-for-profit or community organisations seeking tailored banking, lending and service support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing everyday transaction and savings accounts\nSaving through savings accounts and term deposits\nMaking payments with debit and credit cards\nBuying, refinancing, building or renovating a home\nFinancing a car or personal purchase\nProtecting vehicles, homes, contents, travel and investment properties with insurance\nManaging business banking, lending, overdrafts, guarantees and payments\nSupporting community organisations through specialist banking, lending and salary packaging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to everyday banking, savings, lending and insurance products in one organisation\nSupport for home ownership, refinancing and personal financial goals\nBusiness banking and lending support to help businesses move forward\nTailored banking and dedicated support for community-sector organisations\nImproved financial wellbeing through planning, budgeting, savings and debt-management resources\nContribution to community programs through banking with a member-owned bank\nAccess to branch and Australian-based call-centre support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://beyondbank.com.au","updated_at":"2026-11-08T02:20:59.067564+00:00"}]}],"last_refreshed_at":"2026-11-08T02:20:59.075933+00:00","last_changed_at":"2026-11-08T02:20:59.084098+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e959a05f-3ff4-4351-8221-eeb630dee136"}