# Big Little Feelings
> Big Little Feelings is a digital education platform and media brand that provides online courses and resources for parents navigating early childhood development. Founded by a parent coach and a child therapist, the brand is widely recognized for its 'gentle parenting' approach and practical, script-based strategies for managing behavior challenges.
- URL: https://optimly.ai/brand/big-little-feelings
- Slug: big-little-feelings
- BAI Score: 72/100
- Archetype: Challenger
- Category: Education & Media
- Last Analyzed: April 10, 2026
- Part of: Independent (https://optimly.ai/brand/independent)
## Competitors
- 1-2-3 Magic (https://optimly.ai/brand/1-2-3-magic)
## Also Referenced By
- ParentData by Emily Oster (https://optimly.ai/brand/parentdata-by-emily-oster)
## Buyer Intent Signals
Problems: how to stop toddler tantrums | Generational Advice/Family: Traditional method of following advice from immediate family members or local parenting circles. | Trial and Error: Attempting to manage toddler tantrums and milestones without external frameworks or structured guidance.
Solutions: gentle parenting courses for toddlers | newborn sleep and development guide | respectful parenting scripts for biting | evidence based parenting course for preschoolers | Social Media Influencers (Unstructured): Parents follow various parenting influencers or 'mom-bloggers' on Instagram and TikTok for ad-hoc advice. | Traditional Parenting Books: Purchasing printed parenting books or physical guides from established psychologists.