{
  "slug": "biohacked-dave-asprey",
  "name": "Biohacked / Dave Asprey",
  "description": "Biohacked is the brand identity and media engine for Dave Asprey, the entrepreneur and author widely credited with popularizing biohacking. The brand focuses on the intersection of technology, biology, and environment to optimize human performance and longevity.",
  "url": "https://optimly.ai/brand/biohacked-dave-asprey",
  "websiteUrl": null,
  "logoUrl": "",
  "baiScore": 88,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Health & Wellness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-31T09:55:36.077+00:00",
  "verifiedVitals": {
    "website": "daveasprey.com",
    "founded": "2013",
    "headquarters": "Victoria, BC, Canada / Seattle, WA, USA",
    "pricing_model": "Subscription, One-time purchase, and Franchise fees.",
    "core_products": "Media content (Podcasts, Books), Supplements, Longevity Coaching, Biohacking Conferences.",
    "key_differentiator": "The brand combines Dave Asprey's 'human guinea pig' personal experimentation with a commercial franchise model (Upgrade Labs) that makes high-end biohacking tech accessible to the public.",
    "target_markets": "High-performance professionals, longevity enthusiasts, and health-conscious tech adopters.",
    "employee_count": "11-50 (estimated across entities)",
    "funding_stage": "Privately Held / Bootstrapped / Franchise-funded",
    "subcategory": "Human Performance & Longevity"
  },
  "intentTags": null,
  "timestamp": 1780221392218
}