# Biohacked / Dave Asprey > Biohacked is the brand identity and media engine for Dave Asprey, the entrepreneur and author widely credited with popularizing biohacking. The brand focuses on the intersection of technology, biology, and environment to optimize human performance and longevity. - URL: https://optimly.ai/brand/biohacked-dave-asprey - Slug: biohacked-dave-asprey - BAI Score: 88/100 - Archetype: Challenger - Category: Health & Wellness - Last Analyzed: May 31, 2026