{"name":"Black Phoenix Alchemy Lab","domain":"blackphoenixalchemylab.com","url":"https://optimly.ai/brand/black-phoenix-alchemy-lab","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Independent gothic perfumery handcrafting artisanal fragrances, perfumes, potions, and related scented goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"description","label":"Description","shape":"text","content":"Black Phoenix Alchemy Lab blends indie perfume oils by hand in small batches, drawing on literature, mythology, folklore, horror, the occult, vampires, and Victorian mourning. The brand also produces personal-care and atmosphere products, seasonal releases, licensed collections, discovery sets, and RPG-inspired scents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create story-driven fragrances while supporting marginalized communities, civic causes, emergency aid, disaster relief, environmental and conservation causes, civil liberties, reproductive rights, LGBTQ communities, and other marginalized groups.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://blackphoenixalchemylab.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Gothic, literary, esoteric, atmospheric, darkly romantic, and activist.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2002","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Philadelphia, Pennsylvania, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers find distinctive, story-driven personal fragrances and atmospheric scents, including through discovery sets designed to help them find a signature scent.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hand-blending alcohol-free perfume oils in small batches\nCreating fragrances inspired by literature, mythology, folklore, horror, the occult, and Victorian mourning\nProducing scented lotions, hair glosses, beard oils, room sprays, atmosphere sprays, ritual oils, condition oils, and nail polish\nDeveloping licensed fragrance collections inspired by film, television, and literature\nCreating fantasy and RPG-inspired scents for tabletop and TTRPG sessions\nOffering discovery sets for sampling perfume oils\nProducing cruelty-free products that are never tested on animals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Alcohol-free perfume oils\nScented lotions\nHair glosses\nBeard oils\nRoom sprays\nAtmosphere sprays\nRitual and condition oils\nClaw Nail Polish","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products shown range from $5.75 for some hair glosses and $7.25-$7.75 for perfume oil samples or smaller formats to approximately $28-$36 for selected 5ml perfume oils and $20-$200 for digital gift certificates.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Beauty, fragrance, personal care, and lifestyle goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Goths, dreamers, fragrance enthusiasts, literature and horror fans, fans of licensed film and television collections, and tabletop or TTRPG gamers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers seeking niche, handcrafted, story-driven fragrances and atmospheric products, especially goths, dreamers, literary and horror enthusiasts, and tabletop or TTRPG gamers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Wearing alcohol-free perfume oils close to the skin\nFinding a signature scent through discovery sets\nUsing hair glosses, beard oils, lotions, room sprays, and atmosphere sprays\nEnhancing tabletop and TTRPG sessions with fantasy and setting-inspired scents\nBuying seasonal or licensed fragrances inspired by literature, film, and television\nGiving digital gift certificates for purchases on the brand’s website","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to handcrafted, small-batch fragrances\nA personal scent that tells a story\nThe ability to sample atmospheric and nostalgic perfume oils before choosing a signature scent\nAtmospheric enhancement for tabletop and TTRPG sessions\nCruelty-free fragrance and personal-care products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://blackphoenixalchemylab.com","updated_at":"2026-11-07T05:24:26.821749+00:00"}]}],"last_refreshed_at":"2026-11-07T05:24:27.165779+00:00","last_changed_at":"2026-11-07T05:24:27.652861+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=2c0af90f-4ca3-48ca-9dd0-5caddd9cffd7"}